Creativity is that simple surprise and delight of seeing familiar things in a new way.From the very beginning, when Absolut vodka was first exported, they decided to be different – to surprise and delight.
Absolut Vodka created a whole type of advertising that stretched the boundaries between advertising and art. The ads are all witty variations on the same simple theme: a picture of the Absolut Vodka bottle with a two to three word caption starting with the word Absolut and often saying something complimentary about the product or its consumer. A flash of recognition comes as you make the unlikely connection.
The first ad, “Absolut Perfection” appeared in 1980 and had a distinctive wit that redefined alcohol advertising.